Checkout Flow
Three-step guest checkout · target completion > 72%
1
Cart review
Inline edit, trust badges, express-pay above the fold.
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2
Details
Address autocomplete, no forced account creation.
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3
Pay
Apple/Google Pay first, card fallback, single confirm.
Key decision: guest-first. Account creation is offered after a successful purchase, never before — recovered an estimated 9% of drop-off in prototype tests.